Streaming from the World Junior Championships 2023 is apparently not a BWF priority. As a result coaches, parents and family members, teammates, and others with an interest in following the proceedings, will have to settle...
Indonesia is special in the world of badminton. Badminton success is celebrated with passion. Failures are tolerated but do not sit well with the most fanatic Indonesian badminton fans. Badminton is the national sport of...
BWF has been pushing air badminton since its launch in 2019. But has this alternative to indoor badminton caught on?
The idea behind AirBadminton is to get more people involved with badminton.
Oliver Shepherd has the story.
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In recent years we've seen Ygor Coelho compete on the global BWF badminton tour. But apart from him, we have not seen but a few Brazilian badminton players compete on the world tour. Oliver Shepherd...
Badminton analytics can be very helpful to players and coaches at all levels. In this review, we'll introduce you to a new AI-driven (Artificial Intelligence-driven) smartphone app. It was developed by a team of badminton...
Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player.
Sports branding expert Oliver Shepherd offers his personal branding advice for athletes here.
This story...
Think about tennis players. What comes to mind? Now think about badminton players - what comes to mind?
When most people think about tennis players, a vision of players with distinct characteristics or personalities comes to...
