Vietnamese badminton players have not been well-represented in the top 32 in recent years. Is that about to change? Will Vietnam badminton change the status quo soon?
Vietnam is currently ranked 19 on the BWF country...
You may not know it, but Canada has actually produced quite a few great badminton players. But it's been a while since we've seen Canadians at the very top of the world rankings.
Michelle Li was...
The Island country of the Philippines is hardly ever mentioned in the world of badminton. This article seeks to explore how badminton currently is faring in the Philippines, and what the outlook is for badminton...
BWF has been pushing air badminton since its launch in 2019. But has this alternative to indoor badminton caught on?
The idea behind AirBadminton is to get more people involved with badminton.
Oliver Shepherd has the story.
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Half-time concerts similar to Super Bowl and such, might not be the answer to improve the audience experience in badminton. But something needs to change. The audience experience - live and online - must improve...
Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player.
Sports branding expert Oliver Shepherd offers his personal branding advice for athletes here.
This story...
Most badminton clubs are completely dependent on volunteers. But how do you attract and motivate volunteers to get involved? We've spoken to clubs around the world. This article highlights some of the best ways to...
