When it happened the first time, the softspoken umpire implored the player to "please do not do that again". When it happened the 5th time, the umpire did nothing. At that point, the player knew...
Badminton fans understandably want to watch their favorite players compete. But often they cannot because badminton matches aren't broadcasted or streamed online> See where to watch badminton on TV or via a streaming service <In...
You've seen it many times on TV; a player seemingly unable to make his own decisions on the court, completely relying on coaches to direct the next move of the player. It seems match coaching...
In nearly all categories, Indian badminton players have shown great progress in recent years. Is this an indication of India possibly becoming the next badminton superpower? Oliver Shepherd explains.
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BWF has been pushing air badminton since its launch in 2019. But has this alternative to indoor badminton caught on?
The idea behind AirBadminton is to get more people involved with badminton.
Oliver Shepherd has the story.
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Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player. Sports branding expert Oliver Shepherd offers his advice here.
This story is free to...
Half-time concerts similar to Super Bowl and such, might not be the answer to improve the audience experience in badminton. But something needs to change. The audience experience - live and online - must improve...
