Badminton analytics can be very helpful to players and coaches at all levels. In this review, we'll introduce you to a new AI-driven (Artificial Intelligence-driven) smartphone app. It was developed by a team of badminton...
Badminton fans understandably want to watch their favorite players compete. But often they cannot because badminton matches aren't broadcasted or streamed online> See where to watch badminton on TV or via a streaming service <In...
Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player.
Sports branding expert Oliver Shepherd offers his personal branding advice for athletes here.
This story...
BWF has been pushing air badminton since its launch in 2019. But has this alternative to indoor badminton caught on?
The idea behind AirBadminton is to get more people involved with badminton.
Oliver Shepherd has the story.
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In recent years we've seen Ygor Coelho compete on the global BWF badminton tour. But apart from him, we have not seen but a few Brazilian badminton players compete on the world tour. Oliver Shepherd...
Don't take your favorite feather shuttlecocks for granted. Because sooner or later you may have to get used to playing with a different kind of shuttlecock. Or so the rumor has it. The demand for...
Indonesia is special in the world of badminton. Badminton success is celebrated with passion. Failures are tolerated but do not sit well with the most fanatic Indonesian badminton fans. Badminton is the national sport of...
