Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player.
Sports branding expert Oliver Shepherd offers his personal branding advice for athletes here.
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The sale of badminton equipment such as racquets, shuttles, shoes, bags, and badminton-specific clothing seems to be increasing. But who is the market leader and will they manage to stay on top?While a few of...
Professional badminton players earn good money, but exactly how much, that's the question we've set out to answer with this story
Let's be clear: we do not know exactly how much money a given badminton player...
You may not know it, but Canada has actually produced quite a few great badminton players. But it's been a while since we've seen Canadians at the very top of the world rankings.
Michelle Li was...