Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player.

In this article, sports branding expert Oliver Shepherd offers his branding advice for badminton players. Personal branding for badminton players has become a must-do activity for serious badminton athletes.

Oliver offers advice on how to get started and some of the key considerations involved with building a personal brand for badminton players.

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