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player development

Is match coaching turning players into remote-controlled robots?

You've seen it many times on TV; a player seemingly unable to make his...

Why personal branding is key for ambitious badminton players

Creating a personal brand is a surefire way to increase the fanbase, and thereby...

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Annie Xu and her identical twin sister’s unique Olympic qualification journey

Annie Xu and her twin sister Kerry Xu represent Team USA Badminton. They both...

Sponsor appreciation: these organizations made the KFF Singapore Badminton Open possible

Let's be honest. In badminton, it is rare to experience sponsor appreciation. Perhaps because...

Badminton in Austria is on trend and growing

Badminton in Austria is trendy and growing at a healthy rate. While still a...

Faster footwork speed: How to increase your speed on the badminton court

Improving the footwork speed in badminton is essential for enhancing overall performance, as it...
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