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player development

Is match coaching turning players into remote-controlled robots?

You've seen it many times on TV; a player seemingly unable to make his...

Why personal branding is key for ambitious badminton players

Creating a personal brand is a surefire way to increase the fanbase, and thereby...

Latest articles

Carolina Marin retires from badminton.

On March 26, 2026, Carolina Marín, the "Queen of the Court," officially announced her...

More Than Rivals: How the Women’s Badminton Collective is Humanizing the Sport

In the high-stakes world of professional badminton, the spotlight is usually intensely focused on...

The Year of the New Era: 2025 Badminton Season Review

The 2025 badminton season will be remembered as a watershed moment in the sport's...

The Magician of Kaohsiung: The Story of Tai Tzu Ying

Tai Tzu Ying. Now retired, but one of my all-time favorite badminton players. ...
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