Half-time concerts similar to Super Bowl and such, might not be the answer to improve the audience experience in badminton. But something needs to change. The audience experience – live and online – must improve real soon.

Michael Leander provides a host of ideas in this personal opinion piece.

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How to create good audience experiences

The starting point for creating better audience experiences is always to understand what an audience specifically is looking for. In the case of badminton audiences, it depends on how and where people are engaging with badminton matches.

What is true currently is that badminton tournaments of any kind are largely based on passive participation, not active participation. Arguably cheering a player on is a form of active participation.

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Michael Leander
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