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Badminton TV coverage and streaming must evolve soon.

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Watch badminton

Badminton fans understandably want to watch their favorite players compete. But often they cannot because badminton matches aren’t broadcasted or streamed online

> See where to watch badminton on TV or via a streaming service <

In this day and age, it is fully possible to fully broadcast most, if not all, tournaments.  The average TV product for badminton, which typically involves coverage of just one or two courts, is not up to par.  Badminton is faring a bit better in terms of tournaments that are streamed directly to the online badminton audience. 

BWF (Badminton World Federation) and its regional federations still have a long way to go in terms of TV coverage of badminton. 

Compared to tennis, for instance, badminton is trailing far behind. TV coverage from many tournaments is inadequate. Often the broadcast coverage is limited to matches played on one or two courts. In my opinion, that’s not good enough. And I wonder why the commercial partner of BWF – Infront Sport – hasn’t convinced BWF to improve their setup. 

The question is if the powers that be will make streaming – and securing deals to get TV coverage – finally become a priority.

Here’s Michael Leander‘s take on the matter. (Get the BadmintonSpeak newsletter for more)

Badminton streaming in Europe

Badmintoneurope.tv posts highlight videos on YouTube. Full matches can only be viewed on the portal.

Badminton Europe has progressed recently through its Badmintoneurope TV website. This website streams matches from many European tournaments. Most recently they have experimented with streaming team event matches from the Badminton League (Badminton Ligaen) in Denmark as well.

Although the live streaming solution is “half-baked”, Badmintoneurope.tv is on to something. If they improved the ad-serving (which currently is horrendous), upgraded the tablet- and mobile app, and provided a more efficient way to access the schedule of matches, the solution would become even better.

Also in Europe, a few tournament organizers do a really good job of streaming all tournament badminton matches from all courts. Spain and France seem to be leading the way, but we’ve also seen recommendable initiatives from tournaments in Poland.

Interestingly, a number of tournaments in Benalmadena in Andalusia (Spain) were seemingly streamed in association with the local tourism authority. In between matches, different local advertising- and service messages were shown. That’s a neat method to possibly generate some revenue to cover the cost of streaming.

How not to do badminton streaming

In their infinite wisdom, Badminton Denmark created a streaming initiative, which, in my opinion, is wrong in so many ways. Badminton fans in Denmark obviously appreciate being able to watch badminton matches online. But the live-streaming approach of Badminton Denmark is so poor that most badminton fans have chosen to largely ignore it.

If you’d like to know what not to do, get in touch.

Differentiate between streaming quantity and quality

Ideally, I would like to experience all badminton matches in professional TV broadcast quality. A quality TV product typically offers the viewer:
– close-up of players,
– slow-motion repeats of specific shots,
– professional commentary,
– stats on smash speed, rally duration, etc.,
– excellent light and sound

The goal of any TV broadcast is to make the viewer feel as if they are there at the venue.

Naturally, TV broadcast quality requires an expensive setup: multiple cameras, a badminton-savvy producer, control of sound- and light, etc. In other words, it probably will be far too expensive for streaming purposes. At least based on the current audience size.

So, the badminton community (that would be BWF, the Federations, and tournament organizers) must develop a solid streaming strategy. A strategy that could involve a planned differentiation of streaming content.

This is a simple matter of deciding on a basic streaming setup for all preliminary rounds and TV broadcast quality for the semifinals and finals.

Orl̩ans Master finals Рgreat badminton streaming example

At the 2021 Orleans Masters in France, organizers offered basic streaming of all courts from preliminary rounds until the semifinals. On the day of the finals, they offered high “TV grade” production quality using several cameras and live commentary (in French, but a good start).

This highlight video from the men’s singles final will give you an impression of how this was done. It was produced by the French Badminton Association. The experience is so much better when the footage is using dynamic/action cameras as opposed to stationary cameras.

Will improved streaming of badminton matches attract a larger audience?

Badminton audiences have become accustomed to poor live streaming. But live streaming of badminton matches still gets a good number of views – although the majority of views happen after the fact.

If the quality and quantity of live streaming improve, I personally believe that the audience numbers will grow. But it won’t happen just because the streams are available. Organizers and local badminton associations must actively promote live streaming. To that end, it may help attract larger audiences if different audience engagement elements were incorporated.

How to finance live streaming at the tournament organizer level?

In order to finance investment in a good-to-great streaming setup, tournament organizers and badminton associations must become creative. Online advertising revenues won’t deliver much revenue unless tournaments are able to generate millions of views. But there are many other ways to monetize badminton footage.

Providing streaming from all matches throughout a tournament is the new black for badminton organizers. Some may feel forced to charge audiences to access the streams. And that’s fine. Others will find creative ways to involve sponsors, which in turn will enable these organizers to make badminton streaming available for free.

Are you looking for help with badminton streaming?

The team behind Badmintonspeak.com are experienced in the area of making live streaming work for badminton. We are happy to share our experience. Talk to us about live badminton streaming

Two continents dominated badminton. Asia was not one of them.

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Badminton 1950s

Article Summary:
Did you know that up until the 1950s/beginning of the 1960s, Asian players didn’t win many international tournaments? Players from two other continents dominated badminton. 

That’s right. For a period of around five decades, players from Europe and North America dominated the sport of badminton. Countries such as England, the USA, Ireland, Canada, Sweden, and Denmark produced the most successful players. 

North American badminton had its golden era primarily in the 1950s and 1960s. An era that has yet to be repeated. We hope it will. 

From around the 1960s, badminton players from Asia began their domination. On the men’s side, all Thomas Cup competitions except one have been won by Asian countries since its inception. The inception was in 1949.  That’s when Malaya (now Malaysia) famously squashed favorites Denmark by 8-1.

On the ladies’ side, Japan won the Uber Cup in 1966. Since then all Uber Cup winners have been from Asia. 

In Europe, of course, England was the early frontrunner.

The English invented the modern game of badminton, they wrote the rulebook and, thankfully, were very keen on introducing the game to the rest of Europe and North America. 

Therefore it is no surprise that players from England dominated all the major open tournaments. Especially the biggest and most established of them all, which was the All-England Open Championships.

From the first All-England tournament in 1899 up to the second world war, native English speakers won just about all titles. It wasn’t until 1938/1939 that players from Denmark broke the trend. At the first open All-England tournament in 1939, Denmark’s Tage Madsen won the men’s singles title and Dalsgaard/Olsen won the women’s doubles title. That year England only won one category. The rest were won by players from Ireland and Canada. 

The All-England Championships held in 1947 and 1948 were completely dominated by players born in Denmark. Danish players won the title in all 5 categories (although to be fair, Danish-born men’s singles winner Conny Jepsen represented Sweden in 1947). 

This definitively marked the end of British dominance in badminton. 

In 1949 Betty Uber and Queenie Allan did, however, win a title for England. The other four categories were won by “foreigners”. 
The USA won the men’s singles and mixed doubles titles. Denmark took care of the women’s singles title. The Malaysian men’s doubles pair with Hock/Khoon won the first All-England title for Asia ever. The Malaysian pair paved the way for many more Asian winners to come. Get the Badmintonspeak.com newsletter to learn more about badminton development in Asia. 

Oh, no! The Vikings from Denmark are causing a hullabaloo

Although England and other countries had a headstart of some 20-35 years, players from Denmark would go on to become a constant on podiums wherever badminton was played. It is the only European country to consistently have one or more players at the top of the world rankings since the early days of badminton.

The game of badminton is known to have been played at some estates in Denmark in 1917. But badminton at the club level wasn’t introduced until 1925. The first club to create a structure around badminton in Denmark was Skovshoved Badminton (SIF). It happened, as these things often do, by chance.

As a result of the tireless effort of a few hard-core badminton enthusiasts from Skovshoved Badminton Club, the good game quickly caught on in Denmark. New clubs were formed and modern badminton courts were built. Many purpose-built facilities were erected in the following years.

In 1936 Gentofte Badminton Klub (est. 1931) opened what was then considered to be the largest badminton center in Europe. In its prime, the club had over 1.500 members. At one point in time, an estimated 8-10% of the population was a member of either Skovshoved, Charlottenlund (est. 1936), or Gentofte badminton clubs. All three clubs are located in the affluent Gentofte Municipality on the outskirts of Copenhagen.

Anchored by the significant enthusiasm the sport enjoyed in Denmark, Danish players quickly established Denmark as one of the leading badminton nations in Europe, if not the world. What’s more, many of the badminton clubs established in the pioneer days of badminton in Denmark, still exist as thriving badminton clubs today.

The North Americans entered the badminton arena

Two things happened in 1949. Dave Freeman of the United States won the All-England final in 1949. And the American husband and wife team of Clinton and Patricia Stephans won the mixed doubles at All-England. These two titles marked the beginning of an impressive Open Tournament era for Americans. The era of great results from the Americans was to be short-lived, but impressive.

One American woman, Judy Devlin (married Hashman) won a total of 17 All-England titles between 1954 and 1966. She even played in the women’s doubles final with her English partner Gillian Gilks in 1971.

A genuine badminton superstar, Judy Devlin won a total of 81 national and international titles. She was also a part of the successful U.S. Uber Cup team. They won the first three Uber Cup Trophies in 1957, 1960, and 1963. Her sister Susan Devlin was also on the team.

Under her married name, Judy Hashman was the last American to win an All-England title. That happened in 1967.

All England finals in 1949. Dave Freeman of the USA won against Ooi Teik Hock of Malaya. Freeman was also qualified for the doubles final, which he and his partner lost to Ooi Teik Hock and his partner.

Celebrity impact in the USA – badminton was trendy

During the winter of 1878, The Badminton Club of The City of New York was founded. Although it was founded “to relieve the dullness of the Lenten season”, and therefore with a strong social component to its purpose, the club is still in existence and is considered the oldest badminton club in the world.

In the 1930s, badminton became fashionable on the West Coast. Many Hollywood megastars played badminton regularly.
Shirley Temple, Jane Russel, Robert Mitchum, Jane Harlow, and Rita Hayworth enjoyed playing badminton and flaunted it when the press was around.

Now, so many years later, California still produces its fair share of badminton talents. But the public endorsements of badminton from Hollywood movie stars are far and few between.

In terms of international competitions, Americans did not make their mark until the late 1940s/early 1950s. Following a decade of impressive results from American players, players from the USA have been struggling to achieve top results since.

Canadian badminton players, on the other hand, have been a steady fixture on the BWF World Tour in recent years.

So long to one era, ni hao to a new badminton era

It is likely that players from the Asian continent already were on par even before the second world war. But traveling to play in Europe or North America was a costly and very time-consuming affair.

When the Malaya (Malaysia) team won the Thomas Cup in 1949, they traveled for 3 weeks (!) to get to the tournament in England. Perhaps this is the reason why the next 10 Thomas Cup tournaments all took place in Asia. And all of them were won by Asian teams.

The Chinese entered the badminton arena in 1982. And if there ever was a game changer in international badminton, this was it. China won the Thomas Cup the first time they entered the competition in 1982. China would go on to win many more team events, whilst players from China would dominate individual tournaments.

Nowadays, badminton is dominated by Asian players. See this article to understand just how dominating Asian badminton players are.

Subscribe to Badmintonspeak.com to learn how China became a dominating factor in badminton.

Has BWF’s initiative to promote air badminton worked out?

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airbadminton

BWF has been pushing air badminton since its launch in 2019. But has this alternative to indoor badminton caught on?
The idea behind AirBadminton is to get more people involved with badminton.

Oliver Shepherd has the story.

Join the global badminton community to get this and more badminton stories. 

Will India become the next badminton superpower?

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India boy

In nearly all categories, Indian badminton players have shown great progress in recent years. Is this an indication of India possibly becoming the next badminton superpower? Oliver Shepherd explains.

THIS STORY WILL BE AVAILABLE SOON – SUBSCRIBE TODAY TO GET ALERTED WHEN THE STORY IS PUBLISHED

Who are the new top Japanese men’s singles players?

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Japan badminton

Japan is one of the superpowers of badminton. For the longest time, Kento Momota was the one to beat in men’s singles. Following his near-fatal accident, Momota has not reached his former top level.

But for Japan, all is not lost. Get to know a few of the up-and-coming Japanese men’s singles players. Perhaps one of these talented players will become the next Japanese world number 1.

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Is this the coolest player YouTube channel of all time?

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Anders Antonsen youtube

He has amassed over 100.000 subscribers on YouTube.

His style is laid-back, yet cool. Unpretentious, yet serious when needed. His YouTube channel might just be the coolest player YouTube channel (of all time). (Let us know your opinion in the comments below).

We are of course referring to Anders Antonsen of Denmark. In collab with his childhood friend, Oliver Babic, Anders has creatively leveraged YouTube as a means of connecting with his fans. Judging by the numbers, fans like what they see.

SUBSCRIBE TODAY TO GET ALERTED WHEN THE FULL STORY IS PUBLISHED

The most popular video on Anders Antonsen’s YouTube channel – watched more than 750.000 times! 

great editing by oliver babic, collabs with other players, and the unpretentious personality of anders antonsen is what makes his youtube channel work

Stay tuned for more on Anders Antonsen and why we admire his YouTube channel so much.

What are the exact measurements of a badminton court?

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Badminton court measurement

Have you wondered about the exact badminton court measurements for an indoor court? This article will give you all the answers you need.

You might also be interested in this short badminton terminology lesson – just so you know how to describe the different areas of a badminton court.

Badminton court measurements – visual

Badminton court terminology
An indoor badminton court nowadays must fulfill certain dimensions. It wasn’t always like that. In the early days of badminton, the dimensions would vary depending on which badminton hall people played at. In fact, there are many stories about how, if the available floor space wasn’t big enough for a badminton court, the wall would become part of the court.

Thankfully, that’s hardly the case in modern badminton.

The badminton court measurements in use today are for the rectangular court. The rectangular court dimensions have been the official badminton court dimensions since 1901.

Prior to the rectangular court being the official and correct court measurement, a court shaped like an hourglass was used for badminton. It has been suggested that this unusual hourglass shape developed so the game could be played in Victorian salons, large rooms with doors that opened inward on both sides. (more on badminton history here)

The total badminton court measurements, which is what is used for doubles and mixed doubles, is
– 13.4 meters long (44 feet)
– 6.1 meters wide (20 feet)

For singles, the correct measurement is:
– 13.4 meters long (44 feet)
– 5.2 meters wide (17 feet)

The badminton net must be 1.5 meters high (5 feet). And there must be a clear space of 1.3 meters around the court to all sides.

To run one kilometer on a badminton court, you must run the full length of the court 75 times or 37.5 round trips.

And for beginners, here is a silly, but useful tip:

– When you play singles refer to the badminton court measurements as long and thin
– When you play doubles refer to the court dimensions as long and fat

We mention this only because we know that many beginners have difficulty remembering “which-is-which”.

Badminton courts around the world

This badminton court at the Marriott Executive Apartments in Bangkok has the right measurements

This center court at Gentofte Badminton Klub in Denmark is unique

These synthetic badminton courts at London Spikers Badminton are also unique

Industrial badminton hall at Lees Badminton in Markham (Toronto)

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