In badminton terms, the African continent offers very serious growth opportunities. In North Africa, it seems that the sport of badminton is growing in Egypt, whilst in populous Sub-Saharan Africa, countries such as Kenya and...
"Girls wanted, no experience required, age not an issue."
Most badminton associations and badminton clubs are concerned about the decline of girls involved in badminton. So what can we do to attract more girls to badminton?...
Half-time concerts similar to Super Bowl and such, might not be the answer to improve the audience experience in badminton. But something needs to change. The audience experience - live and online - must improve...
What do Black, Red & Yellow cards mean in badminton? How to get them and avoid them?
Oliver Shepherd
Are you confused about black, red, and yellow cards in badminton? This badminton rules article will give you up-to-date information about the rules, regulations, and consequences of receiving a yellow, red, or black card in...
Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player.
Sports branding expert Oliver Shepherd offers his personal branding advice for athletes here.
This story...
Most badminton clubs are completely dependent on volunteers. But how do you attract and motivate volunteers to get involved? We've spoken to clubs around the world. This article highlights some of the best ways to...
Badminton can be an expensive sport. If you lack the resources to improve your badminton skills, don't worry. This article will give you tons of things you can do to improve your skills with no...