"Girls wanted, no experience required, age not an issue."
Most badminton associations and badminton clubs are concerned about the decline of girls involved in badminton. So what can we do to attract more girls to badminton?...
Half-time concerts similar to Super Bowl and such, might not be the answer to improve the audience experience in badminton. But something needs to change. The audience experience - live and online - must improve...
Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player.
Sports branding expert Oliver Shepherd offers his personal branding advice for athletes here.
This story...
Badminton can be an expensive sport. If you lack the resources to improve your badminton skills, don't worry. This article will give you tons of things you can do to improve your skills with no...
