Creating a personal brand is a surefire way to increase the fanbase, and thereby income, of any semi-professional or professional badminton player.
Sports branding expert Oliver Shepherd offers his personal branding advice for athletes here.
This story...
Half-time concerts similar to Super Bowl and such, might not be the answer to improve the audience experience in badminton. But something needs to change. The audience experience - live and online - must improve...
Don't take your favorite feather shuttlecocks for granted. Because sooner or later you may have to get used to playing with a different kind of shuttlecock. Or so the rumor has it. The demand for...
In recent years we've seen Ygor Coelho compete on the global BWF badminton tour. But apart from him, we have not seen but a few Brazilian badminton players compete on the world tour. Oliver Shepherd...
