The sale of badminton equipment such as racquets, shuttles, shoes, bags, and badminton-specific clothing seems to be increasing. But who is the market leader and will they manage to stay on top?
While a few of the badminton equipment brands are global, there are many brands that seem to focus on addressing regional markets. Yonex (Japan), Victor (Taiwan), RSL (Hong Kong), LiNing (China), Babolat (France), and, to a certain extent, FZ Forza (Denmark) seem to be the most global brands. Adidas was active and was perfectly positioned to become a real global badminton brand up until recently, but they appear to be less interested in badminton moving forward.
Other brands such as Gosen (Japan), Carlton (HQ in Malaysia), Apacs Sports (Malaysia), Cosco (India), and Silver Sports (India), seem to be mainly regional with limited global distribution.
The market dynamics and proportions for badminton equipment make up for an interesting study. Especially when analyzing some of the current market leaders and how they approach the market. In our opinion, no one brand is doing an exceptional job across the board.
In this article, we outline the basic financials and market share data of the leading badminton equipment manufacturers. If you are interested in getting the full report, get in touch with us.
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Racquets, shuttlecocks, or the add-ons – which generates more money?
The market for badminton racquets has an estimated value of nearly USD 900 million in 2022 with an expected CAGR of 6,7% between 2022 and 2028. This would bring the market value for badminton racquets to around USD 1.2 billion in 2028.
> If the average price of a racquet is USD 70, manufacturers sold a total of 12,8 million badminton racquets in 2022