Felet is a badminton brand from Malaysia. While Felet is relatively unknown in Europe, it is somewhat popular in Malaysia and certain other countries. Their website gives you a good impression of what this badminton brand has to offer.
The brand was formerly known as Fleet. The rebranding was apparently chosen for strategic reasons. (If you know exactly what prompted the change from Fleet to Felet, please let us know in the comments).
Felet badminton history
Felet was established in Malaysia in 1992. For over 30 years the company has specialized in badminton equipment. Their range includes badminton racquets, badminton shoes, footwear, bags, shuttlecocks, apparel, and even stringing machines.
The motto of the firm is “Heading to the top”. (and aren’t we all aspiring to get to the top). Judging from the communication, the company is seemingly aiming to be perceived as strong in Research & Development, a claim that is often associated with Yonex.
Felet Sports is active on Instagram here and on Facebook here. They have more than 235.000 followers on Facebook and more than 37.000 followers on Instagram (as of December 2022).
Badminton players using Felet racquets
Over the years, Felet has supported many world-class players. These include badminton players such as:
- Ng Ka Long Angus from Hong Kong
- Shesar Hiren Rhustavito from Indonesia
- Datuk Rashid Sidek from Malaysia
Recently Busanan Ongbamrungphan from Thailand and Sameer Verma from India joined the Felet badminton family. According to the website, they intend to sign more international players in the near future.
What’s the racquet quality like?
Until we can put Felet badminton racquets to the test, we’ve looked online to see what others say. Their racquets seem to get mixed reviews from the badminton community.
Most often badminton players compare with Yonex racquets. And more often than not, it is not an apple-to-apple comparison. If a badminton racket review is not done properly, the reviewer will actually not be able to conclude which of the two rackets is better.
At Badmintonspeak we intend to test Felet badminton shoes and racquets in the near future. Get the newsletter to stay tuned for that story.
Will they be a Yonex killer?
Yonex seems to be the market-leading badminton brand. The perception of Yonex is that it is a quality brand. But that doesn’t mean that others can’t produce the same or better quality. The question is if this Malaysian brand with its current limited distribution and brand awareness has the potential to match a super brand such as Yonex.
The future will tell.